Trend Forum

First-class speakers and discussion groups can be found from Tuesday to Friday from 11:00 am in the ORGATEC Trend Forum. Once again, this year, the Trend Forum offers a wealth of informative lectures and exciting discussions concerning office design and work culture with international participants. The focus of the series of events is current trends in workplace design of the future.

Find here the Trendforum in hall 6. (.pdf)

The preliminary program can be found here:

Wednesday, 24.10.2018

Every Where Has a Why: The Future of Human-Centered Workplace Design

Continued advances in technology have given us the freedom to work nearly anywhere. However, a strong sense of place continues to be a key driver of culture within organizations. As we seek increased levels of comfort, choice, and flexibility in our offices, successful workplace designers are creating spaces that are both high tech and high-touch.

Join IIDA Executive Vice President and CEO Cheryl S. Durst at Orgatec as she moderates an illuminating discussion on the intersection of people, place and purpose in the workplace and the role designers have in creating office spaces that take human-centered design to the next level.


  • Gabrielle Bullock, IIDA, FAIA, NOMA, LEED AP BD+C, Principal and Director of Global Diversity, Perkins and Will
  • Susana Covarrubias, IIDA, Studio Director and Creative Director at Gensler
  • James Kerrigan, IIDA, LEED AP ID+C, Design Principal of Interiors, Jacobs
  • Sascha Wagner, FIIDA, AIA, LEED AP, President, CEO, Huntsman Architectural Group

1:00–4:00 p.m.
Session concerning the topic „The role of the working environment on improving employee engagement"

The 2018 Germany Workplace Survey – how do German Workplaces compare internationally?

Gensler will be launching their latest research findings from their Germany Workplace Survey at ORGATEC 2018. Gensler, the world-leading Architecture, Design and Consulting firm are internationally renowned for their Workplace Survey (WPS) research studies, first published in 2005, which is now one of the largest data-bases on Workplace Effectiveness in our industry. The presentation at the Trendforum will include a comparative analysis of the German Workplace to the US and UK to find the commonalities and differences in these leading economies.

The presentation will be given jointly by Philip Tidd, Principal/Head of Consulting, Europe and leader of Gensler’s newly established Munich office, and James Williamson, Principal and Workplace Leader, Gensler Washington DC/.

Following the presentation, Gensler has invited a panel of their German Clients (companies to be confirmed) to react to the research findings in a facilitated panel discussion.

Award of the Best Work Place Award by Kununu in cooperation with the Interior Business Association

Thursday, 25.10.2018

Engagement: Where Work is Going and Where Will the Office Be

Predicting the future is a fool's errand. But evidence exists on how materials, design, and the integration of the two affect employee's connection to their jobs. Corporations large and small can track employee engagement and influence the value of what they offer workers though the physical environment. While we can't predict the future, we can show what trends and applications can affect worker happiness and engagement with their work.

(BIFMA) research into existing data, combined with research we are currently conducting, considers workplace culture and how design and furniture can be tools for building greater employee engagement.

BIFMA Director of Outreach Jennifer Wammack will lead the presentation with a panel discussion to follow. BIFMA is the trade association for business and institutional furniture manufacturers.

Friday, 26.10.2018

“What kind of future would you like to have?”

Succession planning in family companies: how your decisions about your company’s leadership can optimise processes and establish a new company culture.

Choosing a suitable successor is one of the most important tasks for the head of any family company. It is also one of the most difficult. Suppressed emotions and family conflicts have the potential to trigger real dramas and can grow to become existential threats for the company.

But simply handing over the reins is not enough. A leadership change means change at all levels. It affects products and processes, the company culture and working conditions. You should be prepared for it.

This is your chance to shape the future. Reinvent your company.

Dirk Wiebusch is Managing Director of the Institute for Entrepreneurial Families (IFUF). He has more than twenty years’ experience in advising family-run companies of all sizes, from small-scale trade businesses to large corporations.