Trend Forum

In the Trend Forum in hall 6 there will be again this year from Tuesday to Friday every day an interesting programme about topics regarding the office design and work culture. The focus of the event series are actual trends in workplace design for the future.

Here you can gain insight into the current state of the programme:

2:00 p.m.
Work differently and better! Trends, facts, ideas and examples for your trip into the world of work 4.0. (Bernd Fels, Co- founder of if5 GmbH & Co. KG)

11:00 a.m.
Global Workplace Culture: People. Place. Performance
International Interior Design Association (IIDA)

The nature of work has fundamentally shifted, forever. In the face of evolving demographics, immersive technology and the blur between life and work, what endures? What timeless tenets of design and human behavior are essential to the most effective workplaces? Join moderator Cheryl S. Durst, Hon. FIIDA, LEED AP, Executive Vice President and CEO of IIDA and four expert design panelists as they examine this timely topic in a relevant and lively presentation that explores what best connects employees to culture and the workplace.

The panel features members of the IIDA International Board of Directors, including:

  • Scott Hierlinger, FIIDA, LEED AP, Design Director and Co-Principal, NELSON
  • James Kerrigan, IIDA, LEED AP ID+C, Design Principal of Interiors, Jacobs
  • Marlene M. Liriano, IIDA, LEED AP ID+C, Managing Director, IA Interior Architects
  • Primo Orpilla, FIIDA, President and Co-founder, Studio O+A

2:00 p.m.
Creative learning Environments
Interior Business Association (IBA

Presentation of the current New Work Order Study
Birgit Gebhardt | Trendexpertin

The role of interior design for vocational learning
Julia Dellnitz & Lars Büsing, Learnical

11:00 a.m. and 2:00 p.m.
Future of Work: 20 years Office21® – What has been, what will the future bring!
The Fraunhofer Institute for Industrial Engineering IAO

11:00-12:30 a.m.
Since 1996 Fraunhofer IAO researches within the joint research project Office21® ( together with numerous business partners the future of work – particularly the future of office and knowledge work. Numerous studies and concepts of Office21® are shaping since the understanding of designing the modern work organization. It’s therefore time to review these achievements and particularly to curiously look on the trends and themes that will be shaping the next ten years of knowledge work.

Fraunhofer Institut host: Mr. Haner, Head of Competence Team Information Work Innovation

After a presentation by Prof. Dr. Wilhelm Bauer, head of Fraunhofer IAO (, experts in the field will discuss the future of work, among them:

  • Prof. Dr. Christine Kohlert, Drees&Sommer AG, Director RBS Group
  • Prof. Dr. Jens Gerken, Fachbereich Informatik und Kommunikation,
    Westfälische Hochschule
  • Prof. Dr. Wilhelm Bauer, Managing Director Fraunhofer IAO

2:00-3:30 p.m.
The joint research project Office21® ( is strongly application oriented. The numerous business partners of the project are perusing the results of the project for conceptualizing a new strategy, developing new products and services and designing their own work organization. In this session the relevance of the Office21® project for practitioners will be highlighted and discussed based on examples.

Fraunhofer Institut host: Mr. Haner, Head of Competence Team Information Work Innovation

The discussion partners are among others:

  • Anika Paul, Director Business 4.0 / Digitalization, Volkswagen Group
  • Henning Figge, Vice President Europe, Haworth
  • Heinz Wagner, Senior Business Development, Fujitsu
  • Hermann Hartenthaler, Deutsche Telekom Laboratories

11:00 a.m.
SEE FURTHER, GO FURTHER – transformational change What are new challenges for the work of the future and which new approaches pursue global companies? (AECOM)

11:00-11:45 a.m.
Elvira Muñoz (Director Interior Design CE and CIS, AECOM Strategy+ Madrid)

11:45-12:30 a.m.
Terry Gunnery (Director of Design, AECOM Strategy+ London)

2:00-3:30 p.m.
Dr. Pe-Ru Tsen (Director, EMEA Practice Lead, AECOM Strategy+ DACH) & Antonio Brunner (Director | Regional Service Delivery Manager - Projects Rest of Europe, COO - Corporate Services - Real Estate, Deutsche Bank (Suisse) SA)