Cologne: 27.–31.10.2020 #ORGATEC

EN Element 13300 Element 12300 DE

PLANT 10.1

Plant 10.1 ORGATEC

© Koelnmesse

Digitalisation, globalisation, demography and changing values are radically altering our surroundings and thus also the foundations of work. We all are aware of it. Agility, ambidexterity, transformation and disruption are just a few of the keywords currently much discussed in relation to coping with this radical change. With the PLANT 10.1 event area, ORGATEC is breaking new ground. Are you ready for thought-provoking new ideas and unexpected answers? Exhibitors and visitors are invited to experience a change of perspective and to be inspired by the trade fair’s motto, culture@work, in an unusual way. At the heart of this lies the question: how can a culture of innovation be propagated in companies?

After all, more new markets, new players and new products are emerging now than at any time since the Industrial Revolution. To keep pace with this trend, companies have to reinvent themselves. Existing, rigid organisations are disintegrating; flexible and agile structures are taking their place. This is having a major influence on working environments, the design of workplaces and the mindset of all employees. A culture of innovation is the most important prerequisite for companies wishing to successfully initiate processes of transformation towards “new work”. How does a culture of innovation develop? Put another way: who’s going to wake us from our slumber?

The worlds of science and art (J. Beuys: “everyone is an artist.”) tell us that every individual has the potential to be innovative. However, we become increasingly dulled by constraints, assigned functions in certain roles and hierarchies or by the repetitive nature of everyday life. But if we now extract the five most important influencing variables for innovative thinking from literature and research, we are left with: inspiration, intuition, imagination, improvisation and interaction or cooperation. This was precisely the focus of PLANT 10.1, which was both an emotion-driven experimental area and a stage in terms of programming and design. It aimed to show, in a completely new way, how working environments and the people in them could become “innovative tools”.

Further information on the experience scenarios and the programme can be found here.

The seven interactive scenarios

1. CoWorking

The „CoWorking” themed area was interested in the need to focus on work separately and within a community and in the question of how the desire for transparency and flexibility can be reconciled with the need for security, effectiveness and concentration.


Part two of the special exhibition area, the „LivingRoom”, aimed to create a place where workers can feel comfortable and switch off, but without forgetting about their tasks. In short: informal meetings as part of collaborative working.

3. MiniHome

„MiniHome” was about focusing on work without a fixed workplace. It was intended as a temporary headquarters, a „guest performance venue” in one’s own or another company: a location that is more individual than a hotel room and more closely linked to the business. Together, many of these „MiniHomes” could form a guest campus for internal meetings.

4. PlayGrounds

Those who work also need to play – this could be the motto of „PlayGrounds”. In this area, findings from the gaming sector were transferred into tomorrow’s world of work. Gamification as an innovation tool.

5. HochSitz

Finding new perspectives was the theme of the „HochSitz”, or lookout tower. This area showed new approaches to illustrate how changes to old working environments can help to liberate thought processes and open up new viewpoints. Why not move the next brainstorming session to a real elevated position in the heart of the company?

6. Stage

Presentation and interaction were the focus of „Stage”, or curtain-up. Presenting, explaining and giving instructions are usually the result of top-down thinking. But does a one-way street of messages and instructions really offer the best way to learn? The aim of this area of the exhibition was to show how interactive platforms can be created in day-to-day operations in order to promote lively discourse and an active exchange of ideas.

7. DenkRaum

Last but not least, the „DenkRaum”, or thinking space, invited visitors to improve structured stages of collaboration. The attraction of free associative forces, which a normal meeting room seldom provides, was in the foreground in this part of the exhibition space. The aim was to develop a creative atmosphere that encourages creative meetings.

Sonja Blümel

Any questions? We're happy to help.

Sonja Blümel
Event Manager
Tel. +49 221 821-2645
Write an e-mail