The „WORK TO GO - creating conditions for the future” stand concept gave trade visitors exciting perspectives on location-independent working from the younger generation’s point of view. On all days of the trade fair, there was an extensive programme of events and education opportunities with guided tours, workshops, headline talks, keynote lectures and panel discussions. The programme was aimed at all visitors to ORGATEC and at interior designers/architects, planners and experts from the world of work in particular. For the students, it was important for their involvement to create an interface between today’s reality and future requirements for modern working environments. They believe that a future in which work no longer defines our everyday life, but instead our everyday life defines our work.
With the competitive market for young and qualified employees in mind, the special exhibition offered HR managers and company decision makers a unique opportunity to find out what requirements tomorrow’s employees have for modern workplaces. Combining work and private life, being flexible and free, working independently within existing work structures, ensuring tolerant and open working methods, creativity, fun and well-being at work, the relaxation of fixed structures and interconnected work within the various hierarchies and disciplines are just some of the demands that the younger generation is making on future employers.
Global competition and the digital revolution presents companies with new challenges on an almost daily basis. Within the scope of this project, several well-known businesses were focusing on the future of work and had set themselves the goal of using their extensive knowledge and the resulting products, applications and services to support customers all over the world as they head into this future. In addition to students from Hamburg, a total of eight partners from various industries were involved in the project initiated and devised by AIT-Dialog, the AMD and brandherm + krumrey interior architecture.