Digitalization and new international economic scenarios have influenced the life of every individual in a significant way. The contemporary work style is increasingly social, mobile and collaborative. Therefore, it becomes necessary to rethink spaces: the boundaries between public and private life intersect, but the necessity of feeling good remains unchanged. It is precisely in this light that "Smart Your Life" is born, a project that embraces the vision of the Mezzalira Investment Group, represented at Orgatec 2018 through a new way of interpreting the space where the protagonist is the person who lives it.
Sitland and Sinetica, in partnership with the Architecture Firm Mantero Associati of Milan, specialized in Office Design, give life to a space to experiment. 240 m2 of surface that take shape with furniture solutions to live: design reappropriates its true meaning, in which function and aesthetics are essential.
"Freedom" is our favourite word for illustrating the space without borders imagined for Orgatec. Freedom to do what we must or what we want, but always at our ease. Man's greatest desire is to feel free, and the space in which we live is one of the elements that conditions this sensation the most.
With this intent, we have designed a space that, also thanks to the synergetic work with other companies of the Group, is capable of interpreting the claim "Smart your life" by going beyond the office, so as to offer that feeling of wellness and freedom that everyone would like to enjoy at any time of the workday.
NEW ORGATEC 2018 PRODUCTS
New solutions like "We meet" and "You fit" by Sinetica and Sitland's "On" system are born in conjunction with the project Smart your life. The range of finishes for fabrics, floors and structures is enhanced to offer more solutions to the market. Product research and development get new certifications on Made-in-Italy and sound absorption, as in the case of Sitland's Cell 128. The "Captain" collection by Sinetica is extended with the prestigious and multimedia "Captain Heaven" seating. The two historical collections become "Diamond Evo" and "Frame Evo", having evolved not only in terms of design, but also in the blending of all the components for "cabling" and accessories (screens, lamps, etc.), which allows a simplified management for product reconfigurability and customization purposes.
In an integrated Group logic, Rotaliana, THE lighting brand, previews its "Eden" collection at Orgatec - a solution suitable for office and commercial environments, thanks to its soundproofing characteristics.
On system | SITLAND
Design by design Paolo Scagnellato - Emanuele Bertolini - Jeremiah Ferrarese
"On" is an original seating system for various kinds of spaces. It is a seat that inspires and gives shape to the most varied aesthetic and functional experiences: communal, collaborative, training and transit spaces. The simple shape of the seat allows countless colour solutions and encloses a system with "patent pending" for movement management and lifting adjustment.
"On" is a project that encourages an active and dynamic seating position. An invisible system, concealed in the original disc seat, allows a 3D movement that guarantees the utmost stability while stimulating the mind and the body. With its 360° movement, the "On" seat allows the user to find the most comfortable upright position. It follows the body when it moves and keeps it active by stimulating the muscles.
"On" features minimalist lines and invisible technology with no visible connecting elements or mechanical coupling elements. In the adjustable versions, the "On" seat acts as a lever for height adjustment: when a slight upward pressure is exerted on any point of the seat bottom, a gas-lift device is activated that allows the user to adjust the chair to different heights according to needs thanks to a perfectly integrated system.
"On" is not only comfortable. The "On" seat is a furnishing accessory that encourages creativity and offers countless modular solutions, starting from a single element: the seat. "On" can be fully customised in the colours of plastic elements and the seat upholstery, available in a wide range of fabrics and colours. A simple hooking system allows "On" to be attached to any type of base, thus meeting the most varied functional needs: a fixed stool with 4 legs, a height-adjustable stool, stackable seats, benches with and without a backrest, and sectional and modular systems for meetings, etc.
Sitland was founded in 1977 in the heart of the Veneto: a territory rich in history, art, architecture and products renowned throughout the world.
A brand specialising in upholstery, over the years Sitland has demonstrated its aptitude for innovation.
Combined skills create refined, internationally renowned collections for different uses: Sitland provides comfortable seating for any type of area.
In its 22,000 m2 of factory space and the aid of 150 people, Sitland produces executive and managerial chairs, office chairs, meeting room chairs, seating
for visitors, communities, multi-purpose areas, sofas and armchairs for the contract trade, waiting room, auditorium and theatre seating, and a collection of complementary décor items with a vast selection of occasional tables.
Each collection and project shares sartorial details and careful attention to detail, also used in the art of furnishing common and transition areas where good looks and comfort provide a welcoming atmosphere conducive to dialogue.
Brand of Mezzalira Investment Group
MIG - Mezzalira Investment Group Spa is an ever-expanding Italian industrial group that brings together some of the best furniture manufacturing companies. Located in the heart of Italy's North-Eastern region, it was founded in 2016 by entrepreneur Gianmaria Mezzalira, who drew on his long experience in family businesses, to embrace a new challenge in the world of design. The goal is to establish itself as an international player representing Italian excellence in the world of design and large-scale commercial furniture, thanks to a synergistic offer that enhances the peculiarities of individual brands in the portfolio: Jesse for home decor, Sitland for seating, Sinetica for office furniture and Rotaliana for lighting.